Shopping secrets of a French girl

December 7, 2010  |  inspiration

My friend Emily is the quintessentially chic Parisian girl in her mid-twenties. She has been living in San Francisco for two years, and every time I see her, she shines in her perfectly put together outfit. Her style is so effortlessly beautiful that it makes you think that it is innate, culturally ingrained or otherwise just unattainable. I was curious to know where she goes shopping in our great city, which is, let’s admit, really gorgeous, but shopping-wise, not quite as exciting as the City of Lights. She graciously accepted my invitation to tell me about it over a glass of wine at Amélie wine bar.

For all women visiting San Francisco or living here, she gave me a list of what she calls: Les Boutiques incoutournables de San Francisco

She likes to go to H&M because the clothes are fashionable (à la mode), inexpensive (pas très cher), sometimes even funky, and where she finds good accessories (accessoires) to go with her outfits. Another favorite destination is Urban Outfitter. “C’est moderne, un peu décalé, mais un peu cher.” (“It is moderne, offbeat, but it is a little expensive.”) She swears by Guess jeans because they fit her body well (she looks like Jane Birkin), and the line is young and modern. She loves Steve Madden boots and recommends the store to anyone looking for boots of the moment. And of course, she goes to Victoria’s Secret to buy lingerie because the store only exists in the USA. Almost, all of these stores can be conveniently found at the Westfield mall on Market and 5th Street in San Francisco.

For all women visiting San Francisco or living here, she gave me a list of what she calls:

Les Boutiques incoutournables de San Francisco
The Inescapable Boutiques of San Francisco

  • Victoria’s Secret (Union Square)
  • Urban Outfitters (80 Powell Street)
  • Bebe, for the last minute dress (robes de soirée, dernière minute)
  • Guess
  • Macy’s (Union Square)
  • Anthropology (Market Street)
  • DWS shoes, (Powell Street)
  • Aldo, shoes (228 Powell Street)
  • Steve Madden, boots (Westfield mall)
  • La boutique historique Levi’s de San Francisco (The historical Levi’s store on Union Square)
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